Innovation is the key to success for your mid-market company. Here you’ll find expert tips on how to align your business and IT strategies to save money, plan for growth and foster innovation. Forward-thinking technology inspires forward-thinking business.

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EDITOR’S SPOTLIGHT: Looking for more advice? The Sun and Intel Server Strategy Resource Center offers a library of educational content developed by Sun, Intel, and the editors of Ziff Davis Enterprise.

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Innovation and IT – Paths to Success

Getting the most value from your information technology investments today is more challenging than ever given the break-neck pace of evolution in product and service choices. Keeping ahead of developments in infrastructure, software, data systems and Internet applications absorbs increasing amounts of time and energy. Not only can missed opportunities cost businesses dearly in forgone revenues and customers, but inadequately assessed security and privacy-related risks can consume significant amounts of management resources when troubles crop up.

Knowledge@Wharton takes a look at some of the key opportunities and threats in these areas, including cloud computing, data storage, social networks and Internet marketing.

This downloadable PDF contains articles with insights from Wharton faculty on the following topics:

  • No Man Is an Island: The Promise of Cloud Computing
  • Time for a Data Diet? Deciding What Customer Information to Keep — And What to Toss
  • Leaving ‘Friendprints’: How Online Social Networks Are Redefining Privacy and Personal Security
  • Privacy on the Web: Is it a Losing Battle?
  • Betting on Betas: How Internet Entrepreneurs Are Creating New Paths to Online Revenue

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Questions & Answers

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    • Concerned Business Owner asks: I hear some commentators on TV saying that we are coming out of the recession. Others are saying no, things are terrible. Here's my question: should we upgrade our technology, or invest in marketing instead? We've been fortunate in this recession and have the funds. But if the recession is going to linger I'd rather spend that money on marketing to make sure our revenues remain steady and do not drop. If we're coming out of the recession then I'd like to upgrade my tech so that we can expand capacity to deal with immediate growth.
    • Martin Lindeskog asks: I am interested if you have a map / list of "wired" places in America? Where is the best high speed internet connection, WiFi, hotspots, meeting places with internet access, data traffic through mobile phones, etc. Where is the ideal place for distance work? My questions come after reading Rich Karlgaard's book, Life 2.0: How People Across America Are Transforming Their Lives by Finding the Where of Their Happiness.
    • Martin Lindeskog asks: What do you think the next big thing will be when it comes to the smartphone / personal digital assistant / notebook? Is the mobile technology already present in the "cloud"?
    • Amanda S. asks: I'm worried about losing all of my blog pictures, purchased and downloaded online, if something should happen to my computer. What is the best and most cost effective way to protect myself? Is it better to store them on a flash drive or use an online backup service? Thanks in advance.
    • Amanda S. asks: I've started getting notices from my web site hosting company about overusage of disk space along with other types of notices. My site is pretty small and I noticed it has gotten really slow lately too. I'm currently paying $15 a month for my hosting plan. How do I know if I'm being ripped off by my hosting company? I'm thinking I may need to make a change soon. Any help would be appreciated.
    • TJ McCue asks: From the Managing for Growth webinar, it talked about SaaS applications and I'm wondering if large companies like Sun or Intel are using SaaS apps like Basecamp or Smartsheet or Shiftboard? Have you seen any lists that separate tools from platforms? I see Basecamp and Smartsheet as tools. Shiftboard as an online scheduling platform for companies managing staff and shifts. I could be totally wrong, so let me know your thoughts. I haven't seen any great lists besides the one at Mashable that lists 270 online tools.
    • Henry asks: I have an idea to form a collaborative of business owners in my community to team up on IT infrastructure and costs (and staff). Basically acting as one large company with powerful servers, partitioned for our respective businesses. Besides privacy, which I think a pro consultant could set up properly for us, are there any other pitfalls/reasons I should dump this idea? My business is growing but not enough to do the tech expansion I need.
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