Comments on: Keep Your Key Marketing Indicators Simple http://www.midmarketinnovators.com/business/keep-your-key-marketing-indicators-simple/?nucrss=1 Innovation is the key to success for your mid-market company. Here you’ll find expert tips on how to align your business and IT strategies to save money, plan for growth and foster innovation. Forward-thinking technology inspires forward-thinking business. Sat, 08 Aug 2009 10:40:51 -0400 http://wordpress.org/?v=2.8.4 hourly 1 By: Anita Campbell of Small Business Trends http://www.midmarketinnovators.com/business/keep-your-key-marketing-indicators-simple/comment-page-1/#comment-112 Anita Campbell of Small Business Trends Tue, 16 Jun 2009 14:01:05 +0000 http://www.midmarketinnovators.com/?p=518#comment-112 Hi John, I have found the "cost per customer acquisition" metric to be very valuable in my corporate past. But that number was always calculated by Finance, and I am not really sure how they arrived at it. :-) I would like to calculate such a metric for my business. Any suggestions for how to calculate that? Is it as simple as taking all your marketing and selling expenses, and dividing those by the number of new customers you get? Or do you have a different suggestion? -- Anita Hi John, I have found the “cost per customer acquisition” metric to be very valuable in my corporate past. But that number was always calculated by Finance, and I am not really sure how they arrived at it. :-)

I would like to calculate such a metric for my business.

Any suggestions for how to calculate that? Is it as simple as taking all your marketing and selling expenses, and dividing those by the number of new customers you get? Or do you have a different suggestion?

– Anita

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