Innovation is the key to success for your mid-market company. Here you’ll find expert tips on how to align your business and IT strategies to save money, plan for growth and foster innovation. Forward-thinking technology inspires forward-thinking business.

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Innovation and IT – Paths to Success

Getting the most value from your information technology investments today is more challenging than ever given the break-neck pace of evolution in product and service choices. Keeping ahead of developments in infrastructure, software, data systems and Internet applications absorbs increasing amounts of time and energy. Not only can missed opportunities cost businesses dearly in forgone revenues and customers, but inadequately assessed security and privacy-related risks can consume significant amounts of management resources when troubles crop up.

Knowledge@Wharton takes a look at some of the key opportunities and threats in these areas, including cloud computing, data storage, social networks and Internet marketing.

This downloadable PDF contains articles with insights from Wharton faculty on the following topics:

  • No Man Is an Island: The Promise of Cloud Computing
  • Time for a Data Diet? Deciding What Customer Information to Keep — And What to Toss
  • Leaving ‘Friendprints’: How Online Social Networks Are Redefining Privacy and Personal Security
  • Privacy on the Web: Is it a Losing Battle?
  • Betting on Betas: How Internet Entrepreneurs Are Creating New Paths to Online Revenue

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Benefits of Application Virtualization

Virtualization’s impact on the IT world has been undeniable over the last several years. Almost everyone who visits tech-related web sites or picks up a trade rag has probably heard about virtualization. As companies of all sizes try to figure out how to become greener and operate more efficiently with a leaner IT staff, virtualization continues to gain considerable traction. Although not currently as common as hardware-level and operating system-level virtualization, application-level virtualization is becoming more popular as several major companies expand and market their products in this space.

Application virtualization is a technology that provides the ability to package and deliver an application in a way that isolates the application from the host operating system on which it is executed. This isolation is made possible by the packaging process, which captures all of the application’s settings, files, registry entries, libraries, etc. and bundles all of them together in an easy to deploy package, such as an executable file. As you might imagine, not all application virtualization offerings are the same. Some require agents or other software installations, while others can operate in an “agent-less” environment.

Regardless of how the solution works, application virtualization provides a plethora of benefits. For instance, application virtualization creates the opportunity to run incompatible applications on the same PC. Let’s say FinanceApp 2.0 doesn’t behave well when MoneyApp 1.5 is also installed, but your finance department absolutely requires both applications on every PC. Putting two PCs on each employee’s desk would be impractical, especially when application virtualization would allow you to simply package one of the applications, let’s say MoneyApp 1.5 in this case. Thus, IT folks fluent in this technology could come to the rescue by installing FinanceApp 2.0 per the usual process while deploying a virtualized MoneyApp 1.5 to those who require it.

Another situation where application virtualization can prove extremely beneficial is when a company migrates to new versions of major software, such as an office productivity suite. Sometimes IT departments aren’t ready to deploy new software as soon as users need that software. This type of situation is usually isolated to small groups of users, and it can increase costs to start supporting multiple non-standard configurations. So, rather than installing the new application on these users’ PCs and creating non-standard configurations, you could virtualize the new version of the application and make it available in a limited deployment to those users who truly need it immediately. Because virtualized applications don’t get installed in the traditional sense, it’s easy to remove them when they are no longer needed or need replaced.

Keep in mind that some applications are not ideal candidates for virtualization. Any application that requires a device driver, for instance, would not be something you would want to try to virtualize. Additionally, software that is heavily integrated with the operating system can be extremely difficult to virtualize.

Virtualization solutions are becoming more widespread, and the offerings continue to mature and improve. Any company exploring virtualization solutions and strategies should strongly consider adding application virtualization to that research. Since many of its benefits can result in immediate cost-savings and more flexibility, application virtualization may have a natural place in your company’s attempt to create a leaner and more efficient IT.

Nicole asks

As a CFO, how can I evaluate the IT budget? Are there any tools, checklists or resources I can use to understand it better so I can properly plan.

Chris asks

What is the best way to compare the real costs of new IT equipment? For instance, I know some products may cost more but offer greater energy cost savings long term.